SEO & Online Marketing
Once you’ve got the right site, it is important to ensure it can be seen by as wide an audience as possible. Search Engine Optimisation (SEO) is all about tailoring your site to maximise its rankings on the search engines without compromising either the content or the user experience. There are a number of ways of doing this.
Setting up your site correctly in the first place is critical to this, but it is without doubt also very much an ongoing (some might say never-ending) process. We take care of all the initial elements, and also help you put a realistic plan in place that takes account of your available time and resources so that you can progressively increase the reach and impact of your site.
This may encompass everything from the simple, free options such as keyword management, and link building through to a variety of Online Marketing and PR techniques using blogs and e-mail campaigns not to mention effective use of the increasing power and popularity of the growing array of Social Media channels.
We will also advise you on the best use of third party options such as ‘Pay-per-click’ advertising etc.